Case · Lash & brow bar

FEL

A neo-brutalist studio site that sells 24/7 — online booking, a webshop, gift cards and packages, live on iDEAL and card.

View the live site →

RoleBranding, Web, Commerce

Year2026

SectorBeauty & lifestyle

Livefel.darionastudio.com

The challenge

A beauty studio runs on appointments, repeat purchases and word of mouth. But booking happened over DMs, aftercare products didn't sell online, and gift cards were paper.

The brief: build a site that handles the entire customer journey — book, pay and sell — in the raw, brutalist style of the brand, and keep it lightning-fast.

What we did

A studio that sells while you sleep. See each part live.

FEL online booking — kies een artiest (artist calendars)

Online bookingBooking

24/7 appointments synced to each artist's calendar — with a deposit, so fewer no-shows.

Shop & ordersShop

Aftercare and favourites online, with a cart and instant iDEAL checkout.

FEL cadeaukaarten en pakketten (gift cards & packages)

Gift cards & packagesGift & bundles

Digital gift cards and value packages — bought and redeemed in a click.

Fast, secure, and self-managed

Every change goes live with a single click — no developer required. Payments run securely via iDEAL and credit card, and the site is lightning-fast on every device. FEL manages prices, schedules and products entirely on their own.

Highlights

Built to sell.

Sales features

iDEAL + card

Payment methods

Speed score

1-click

Publish = live

The challenge

Fast, secure, and self-managed

Built to sell.

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