Case study · Client zero
PassTheo
A smart, personalized prep app for the Dutch CBR driving-theory exam — on web, iOS, Android, and tablet.
PassTheo
Smart practice
Readiness87%
240questions
12topics
The challenge
Help learners pass the CBR theory exam with confidence, stand out in a crowded category, and reach a bilingual NL/EN audience — all on a single brand across four platforms.
What we did
One brand, three foundations.
Brand & identity
A friendly, trustworthy identity that works from app icon to billboard — consistent across every platform and language.
Marketing website
Built on our reusable platform — a page-builder CMS so PassTheo edits content without code, and ships new pages fast.
SEO foundation
Structured data, bilingual hreflang, and fast static delivery — visibility designed to compound over time.
Smart, personalized practice — rule-based, not hype. Multi-platform messaging with both app-store badges and a "start in browser" path. SEO built into the architecture from day one.
Highlights
Built to compound.
4
Platforms
NL/EN
Bilingual
SEO-first
Architecture
100
Lighthouse SEO target